BIOS

BETSY | LORI | LYNN | SEAN

BETSY

I grew up in northeast Pennsylvania, not far from New York City, the Appalachian Mountains and Philadelphia. It was only natural for me to learn to love shoes, clothes and being active. Which is why I choose to focus on recruiting for the sport and outdoor industries apparel and footwear brands.

I earned my BA in Marketing and Management from Penn State and went to work with Generator Group, a search firm in Portland, Oregon. There I met Lori and learned the importance of working with the right team: Lori had an uncanny ability to see the big picture while I have an obsessive attention to details. When I left Generator Group and moved to the Bay Area, Lori and I decided that we had to create an avenue for continuing our work together.

I’ve maintained a close virtual community with an extensive list of apparel designers, footwear designers, retail marketing talent and brand managers. Recently, I have filled the following positions for major players in the sport and outdoor industry: Apparel Designer, Technical Designer, Footwear Designer and Developer, Apparel Product Line Manager, Category Manager, Event Marketing, Retail Marketing Manager, Director of HR, and Brand Manager.

I am an active member of the Outdoor Industries Women’s Coalition as a volunteer on the Professional Development Committee and am spearheading one of the organization’s new initiatives to help better develop talent from outside the industry.

Favorite place to travel: The beach, any beach
Three things I’d grab if my house was burning: cell phone, ID and husband (maybe not in that order)
First album I ever bought: Air Supply. It was an 8-track and I thought it had something to do with flying.
Best View I’ve ever seen: Mt. Rainier, Mt. Adams, Mt. Hood and Mt. Jefferson from the top of the Oregon Cascades on a clear day.

BETSY | LORI | LYNN | SEAN

LORI

I grew up in Atherton, California, with the disparate range of experiences that only comes from a life with divorced parents: on the one side I learned to brand cattle and on the other side I played competitive tennis and ski raced for Squaw Valley.

During college, I went to a weeklong family reunion in Montana and ended up river guiding on the South Fork of Montana’s Flathead River for four years. Winters saw me working cows in Minnesota and finishing my degree at Bemidji State University. After college, I got a job with AT&T and rose in two years to the manager of a large team. When I was recruited to take a general management job in South Dakota, I saw the dark side of recruiting and knew this profession could use some help.

For the past twelve years I’ve been recruiting great people into companies like Adidas, Lucy, C9, Sara Lee Branded Apparel, Horny Toad, New Balance, Brooks Sports, Keen Footwear, Yakima, Hanna Anderson, Nike, Moving Comfort, Umbro, Transitions for Health, Timberland, Reebok, Oakley, Intel, IBM, MCI, Swiss Bank, Perot Systems, Chicago Board of Trade, Kaiser Permanente and more.

First concert I ever went to: Ozzy Osbourne!
Strangest sandwich I secretly love: Brown sugar and butter on white bread. Yum.
First car I owned: 1976 VW Bug in lime green
Favorite drink: My mom’s margaritas (and I’m perfectly happy to share the recipe, just ask)

BETSY | LORI | LYNN | SEAN

LYNN

I am a Colorado native – born and raised. When you come from a place like Colorado, it’s natural that you love the outdoors and all the sports that go along with it. I grew up skiing and recently converted to snowboarding; I love camping and hiking, and even know how to bait a line to bring home dinner.

I earned my degree in Marketing at Colorado State University, took a few sales jobs after college, and ended up in recruiting soon after. I’ve now been doing recruiting nationwide for the past twelve years, in a variety of different industries. I started my own executive search and placement company, Capital Recruiting, more than ten years ago and we’ve had tremendous success recruiting for the nation’s top industries.

Recently I decided to merge two of my passions: recruiting and my love for the great outdoors. Teaming up with plum means I can bring my talent and experience in the recruiting field right into the industry that suits my lifestyle: the outdoor industry. I couldn’t be more thrilled.

Favorite thing to do on weekends: Spend time outdoors, doing anything and everything, with my two great kids!

Most extreme sport I picked up later in life and am glad I did: Snowboarding

Favorite Road to Travel in the US: Colorado I-70 Westbound, Glenwood Springs Canyon

Why I work with plum: I recruited Lori out of South Dakota years ago and convinced her to join me in the recruiting industry. We worked so well together the first time that I welcomed the chance to team up with her again at plum.

BETSY | LORI | LYNN | SEAN

SEAN

I grew up in Kanata, a prototypical homogenous suburbia just outside of Ottawa Ontario Canada. All of the kids there were the sons and daughters of lawyers, engineers, doctors and teachers and the road that our lives were supposed to take on our path to adulthood was already mapped.

Following the crowd has never been a skill of mine. Instead I went off to a university different than that of my friends and classmates and during the summers sought adventure far away from home in Canada's north as a treeplanter. I spent a month on a solo motorcycle journey across the country and once I finished my degree I chose to continue to spend my summers in the north country and enjoy the winters traveling abroad. The peers of my youth had car loans, mortgages and careers. I had long hair, a long beard, a back pack and a very well used pair of Birkenstocks (I still have them).

Though my need for adventure still reigned supreme the time came for me to pursue more conventional employment. I worked in Calgary Canada for 5 years before I was recruited to come to Portland Oregon to rebuild a high-tech company. After 5 years and a legacy of many success stories I once again answered the call of a recruiter this time
taking a role with a VC company.

I spent 3 years - traveling 28 out of every 30 days, making tough performance management & down sizing decisions - in blind pursuit of ROI for the shareholders of our firm before I realized that I had somehow managed to completely divorce myself from the person that defined who I was during my youth. So I quit.

Though I did do some light consulting work for a Portland Law firm I've spent the last 2.5 years windsurfing, mountain biking, road riding, fishing, sailing and spending long stretches of time in warm climates during winter months. I've also spent this time as a key contributor to the creation of plum, a business model designed not to just to contribute to the bottom line of the owners (everyone who works with plum is an owner) but also to contribute to the success of all of our vendor and client partners, the community of brands and the great people in our industry and the habitat that we all play in.

plum: Fresh talent. Juicy careers. info@thinkplum.net
Lori: 503-643-1558 Betsy: 415-839-5491 Sean: 541-490-7116 Fax: 503-961-8136